A Better Self-Service Strategy – Solving the Emotional Intelligence Gap

Self-service is emotionally stupid and it might be hurting your business.   If you’re unsure how emotions play into a customer’s experience consider this example: Picture yourself in a specialty running shoe store. You might be able to discern that you want shoes with or without cleats and you’ll probably have a brand or two

Best Loyalty Programs of the Month – October Halloween Special

  It’s not just your neighbors giving out candy this Halloween, your favorite restaurants and companies are passing out the treats this month. Chipotle might be the first company that comes to mind when thinking about giveaways this Halloween, but other companies are taking note! Establishments are realizing that these programs are really creating a spirited experience