Top News You Need to Read, Tailored to You!

Loyalty is the game, and it works better than any other form of a good customer experience.   As usual, its been a busy week in the world of customer service.  I personally have been seeing some great pick up on my first eBook.  Discover How To Implement and Boost Self Service Adoption.  You can download it now for FREE.

First up, we have a great piece from an Australian publication.   Throughout the last five years, companies have continued to embrace social media, with even the least tech-savvy starting to see the benefits that good social customer service can bring. For many, however, there are still concerns about opening up a two-way dialogue with customers.  check out the Benefit of Social Customer Service to Businesses

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Win The Customer, Personally, one of my favorite blogs, has a great article highlighting 6 reasons why you need customer service.  Customer service has been the buzzword for the last couple of years. As world economies remain relatively sluggish, organizations are investing heavily in improving their customer experience. Why is that? What is the payoff?…

Read more to find out

Shep Hyken, and his excellent blog have shared a thought.  It’s easy to say, “I’m sorry, we don’t have that… We can’t get it… We can’t do that… It’s not our policy” Blah, blah, blah. In other words, it’s easy to say, “No.”But, that is not what amazing companies do. Amazing companies empower their employees to find solutions for their customers. They train, motivate, and praise their employees for coming up with“Yes” answers for their customers.

Read his article about Customer Service Tools

CMSwire explores the idea of customer loyalty.  Good Customer Experience Trumps Price for Loyalty.  How important is good customer experience? According to a new report from Forrester, customer experience (CX) is more powerful in driving customer loyalty than even the perception of value received for a given price.

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I found this amazing infographic that i thought you would enjoy.  Understanding and Implementing the Customer Journey [Infographic].  It makes sense because when a customer desires something, whether it be a hairdryer or a content management system, they’re on a mission to not only to find it, but the best one that fits their needs. Very few of us buy the first thing we see. The information superhighway has transformed into the Internet of Things and with so much available to us at the click of a button or swipe of the finger, we’re led to believe that the customer has become much more well-informed about their choices. But are we mistaking well-informed for well-led?

Check it out!

 

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Stefanie Amini
is Specialist in Customer Success and chief writer and editor of I Want It Now, a blog for Customer Service Experts. Follow her @StefWalkMe