5 Easy Customer Engagement Activities to Try

Operating a successful business using various kinds of customer engagement activities is normally challenging for both new and veteran business owners. Since the climate for services change according to the customer’s needs, businesses that can satisfy their customer’s needs best are the ones that will earn the greatest profit margins.

Therefore, before a business owner and their representatives can devise a successful plan, they may need to find out what will work best so that they can keep their customer’s engaged in the business activities that they operate. 

5 Easy Customer Engagement Activities to Try

Publicize a Virtual Social Event

Publicizing a virtual social event is one of the best ways to keep a company’s loyal customers engaged in the company’s activities. Since there are many different types of social circles online that have specific interest, it is important for the group that sponsors the virtual event to know who they should target in the campaigns that they deploy.

Once the target audience has been identified, the next step in the process is to provide a topic of discussion that will relate to those who have been selected. Because the event will have to be something that people will mark their calendars to attend, the campaign that they company initiates should be well planned and promoted. With this being said, the customers should be encouraged to socialize with people from other industries as they also network with people with similar interest. With the right kind of strategy and technique, each virtual event will be a a win-win opportunity for all in attendance.

Provide Referrals so Clients Can Make Money

Finding the best ways to make money is one of the essential keys to being successful in any business venture. Furthermore, the things that a business owner and their employees learn can be shared with others. Although some business owners may be tempted to keep all of their invaluable knowledge to themselves, its normally not be the best route to take.

For instance, business owners who want to assist their clients with making money can offer referrals as a way of support. Which means, if a service is needed that a client can provide, the owner of the business can offer a referral to those who express an interest. As a result, the client can provide the services required and can make money off of their performance.

In return, that same client can pay back the favor by performing the same practice of referring other customers to the business. This said, this kind of business practice makes can produce a never ending profit making cycle for everyone involved. .

Recognize Customers Publicly

Because some people like to hear or see their named called, this type of practice can serve as a motivation to customers in order to keep them engaged. The types of recognition programs, however, normally vary based on the business venture and associated goals and objectives.

Therefore, when a business owner decides to recognize their customer’s publicly, they can instigate programs that will help them to generate an added interest on an individual and group basis. One of the keys to a successful program is identifying areas of opportunity to base each announcement on. Fortunately, there is a lot of valuable information online that can assist each organization with establishing great programs that customers like to participate in.

Utilize Contests

Some customers enjoy participating in different types of contests, even when they think that they will not win any thing. Because the odds of winning a contests can vary greatly by the type of contest and the company that sponsors the contest, people will normally enter various kinds of reputable contests to see if they can win the first prize or any prize at all.

These prizes provided can vary greatly in cost and size so the business owner can choose the kind that they can afford best. From offering a 30 inch television set to sponsoring specific contests that gives large volumes of company product away, there is a lot that can be done to drive traffic to the site so that customers will come back over and over again. While some of these contest may be recurrent, others may be special one time only, the main objective of these events is to generate fruitful and profitable activities.

Feature Youtube Videos

Youtube has become a staple in a wide diversity of environments. In fact, people use Youtube for every day entertainment or they may choose use it as vehicle to promote the company that they work for. In many cases, a company can use Youtube to share invaluable information about different kinds of subject matter.

For instance, if a company would like to keep the customer’s in their business engaged, they may do a series of instructional videos on different topics. The information that they provide can cover many different areas in the company. Which means, when a company views the views these videos, they can save the customer time as well as money.

Therefore, it is important for business owners and their representative to do their research in advance before deploying a customer engagement activity campaign to large volumes of customers.

Developing the right type of marketing strategies to increase customer engagement activities should not be taken lightly since the climate in many industries change over time. Listed above are 5 easy engagement options that can be used to assist the company with reaching their goals. Even though there are many different ways to gain a customer’s attention and keep it, these five can help to give a company an edge over their competition.

All of which include utilizing contests, featuring Youtube videos, recognizing customers publicly, publicizing virtual social events and activities, and providing client referrals so that they can also make money. This being said, there are numerous types of successful opportunities and ways to capture a customer’s attention. So, it important for the business owner and their representatives to review each of the five customer engagement activities listed in order to make the best decision.


Amy Clark is the Lead Author & Editor of IWantItNow Blog. Amy established the Customer Engagement blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to customer service, support and engagement.