April Fool’s! It’s Time to Go Back to The Old Days of Customer Service

Articles are published all the time providing tips and suggestions on how to improve customer service strategies in order to increase the success of your company. After all, we all know that loyal customers are an important key to a successful business. Exactly one year ago, customer service and experience company Nuance published a new research-based article discussing the necessary changes to make customer service that much better.

Guess what – the research suggests that going back to old school customer service is ideal. Including wonderful features such as long waiting times, multiple choice answering machines that never connect a human rep, and best of all – bring back normal mail and fax based communication.

Even though this research is completely bogus and was created for April 1st entertainment, we can still take away a crucial lesson. Not all market research recommendations and conclusions are worth listening to, always leave some room for your own good judgment, and make sure to research any suggestions you come across.

april fools custserv

Amy Clark is the Lead Author & Editor of IWantItNow Blog. Amy established the Customer Engagement blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to customer service, support and engagement.