The President’s Guide to Customer Service

Customers are the driving force of any organization. No company can survive without happy customers. Many companies, however, tend to fall into the common mold of seeing their customers merely as a source of income. While customers do generate income for the company (obviously), they are also real-people, with needs, expectations and opinions.

This is where the importance of President’s Day comes in. JFK’s famous words echo in my head as I recommend to all you readers, Ask Not What Your Customer Can do for You, But What You Can Do for Your Customer.

Put your customers’ needs at the top of the priority list. By providing superb customer service, we can turn our customers into advocates for our business/product. A satisfied customer is a venture worth investing in. If customers are regarded as people, rather than just money-making machines, everyone benefits (win-win).

In this article, we’ll outline 3 important questions you should be asking yourself, to ensure you are adequately servicing your valued customers.

#1 – Whose needs are being met 

The first step is to establish whether the needs of your customers are truly being met.

Many companies tend to stop their product research after at the launch of the product. Once the product is launched, chances are that the company does not notice whether the customers are satisfied with that product. If we do our best to listen to what customers have to say, we would be in a better position to understand them. As a result, customer needs and expectations would be better met.

Make sure you give heed to what your customers say. If a customer posts a comment, take the time to read it and act on it. If a customer reports something to customer service personnel or sales personnel, do make it a point to have them tell you about it, so that you can take it into account.

#2 – Are your customers getting value for money?

In such a competitive market that is dominated by online sales, it is even more important to make sure that you are serving customers well. So you need to make sure that your customers are happy with the quality of your products or services, and that they feel that they are getting good value for money.

#3 – Is a high, professional standard of Customer Service being delivered?

Your customers expect to be valued. Ensure that you are delivering high quality service. Keep in contact with customers by offering various platforms to review and to receive customer service. There are various methods which can improve your customer service. In addition to the traditional call center, ensure that all emails are answered within a short period of time. Response time for comments on social media platforms is also important.

To sum up…

By taking these considerations into account, you will be better able to satisfy your customers’ expectations. Never take your customers for granted- remember they are the driving force of your company; they are individuals- they have to feel must receive personalized and satisfying customer service.


Amy Clark is the Lead Author & Editor of IWantItNow Blog. Amy established the Customer Engagement blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to customer service, support and engagement.