Building Better Mobile Customer Experience

Mobile customer experience is very important as customers are the blood of any business. It is really important to take care about their convenience when offering services to them. Therefore, every company should pay attention to provide the best services to its customers.

A company provides services to customers through different platforms. The mobile phone is one of the platforms that a business uses to reach its customer base. It is very important to provide excellent mobile customer experience to the customers so that they continue being a customer of the company. The company website is one of the most important tools that customers use to get an insight into the company and to also avail its services.

Every company should pay attention to making their website the way the customers like the most. The following are some tips that are very useful for excellent mobile customer experience.

1. It is important to keep the company website simple and easily readable. The simpler the website is the easier it will be for users to browse. No customer would want to waste his valuable time figuring out the way a website works. Therefore, it is imperative to choose a simple format of the website if a company wants to grab more customers and retain the existing ones. The website design should be simple and easy on the eyes. It should not be too flashy that it hurts the eyes of the customers.

The navigation menu should also be simple as it will allow the customer to move around and avail the services easily. The website content should also be easy to read so that the customers do not find it difficult to figure out the meanings of complex words. The screen resolution should also support most of the mobile phones available on the market in order to provide good mobile customer experience. The page should not be loaded with heavy graphic design as it will take a lot of time to load the pages forcing the customer to shut down the page.

2. It is important to ensure that the amount of text a user enters is brought down to the minimum. Nobody likes typing large amounts of text like filling forms. There should be an option to reuse the details that have been stored in the system that have been previously used. If there is a requirement for the customer to put in his location then there should be a drop down menu. It is annoying to type the whole name of the location where the customer stays. There should be a list of locations available in the drop down menu list so that the need to type is reduced.

3. Lastly, one should keep on mind to not use large pictures, flash and animation and pop ups in mobile website. The pages take time to load on a mobile phone as compared to a computer. So one should make sure that there are no large pictures, flash and animation and pop ups in the website that takes a lot of time to load the page. The customer will feel frustrated and will eventually shut down the page.

It is really important to take care about the mobile customer experience in order to retain the customer for a long time.


Amy Clark is the Lead Author & Editor of IWantItNow Blog. Amy established the Customer Engagement blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to customer service, support and engagement.