Cheezy but Still Solid Ways of Engaging Customers
Engaging customers is an essential aspect of any successful business. It is sort of how it is much easier to cook a great steak once the meat has been
tenderized. Yes I am telling you to tenderize your customers, with engagement.
The internet provides us with a wide variety of means of making customer engagement happen. Let’s take a look at some ways you can utilize to improve the
level of customer engagement your company provides to customers. Some of them may seem cheesy or tacky, but their results speak volumes.
Build an online community or group for engaging customers
Multiple online platforms used by most people today such as Facebook, LinkedIn and Google Plus offer anyone the option to create online communities or
groups. Not only is this a great way of engaging customers, but also includes some added businesses you may find appealing. As the admin of such a group,
you will become aware of how your products or services are being implemented; and in on the discussion of various customers who are sharing their
experiences not only with each other- but also you as well. This allows you to gain valuable information and data which would be otherwise difficult to
obtain; while also increasing your level of customer engagement.
[pardot-form width=”100%” height=”350px” id=”735″ title=”I Want It Now Left Form”]
Celebrate milestones together
When your site hits milestones such as receiving 25,000 new visitors in a month or reaching 5,000 registered users, celebrating these milestones with your
customers is a wonderful means of engaging customers. It has the added value of not only making your customer feel like they are a part of your success but
also reinforces your brand as a good choice on their part. Putting your product or service on their mind is a great means of increasing business down the
road- receiving word about your celebration via a promotion, event, or even a simple email is a good way to put your brand on the tip go their tongue;
increasing the chances of referrals, renewals, upgrades and so on by maintaining relevance and showcasing your success and the role your customer has
played in it.
Offer exclusive promotions and content
One of the goals of engaging customers is making them feel special and apart from the general buying public. A simple way to do this is by offering special
pricing and offers which the average shopper won’t have access to. Requiring a login or promotion code is a great way to create this effect. This way your
customer will receive the benefit of a discount or unique content, and you will receive the benefit of increased loyalty and enthusiasm from your customer
base. This may seem cheesy, but there is a reason it is such a popular means of engaging customers.
Host a webinar about a product or service
Another excellent means of engaging customers is to host an online webinar. This allows you to inexpensively create an event which focuses on your product
or service and gets your customers engaged. The best webinars allow for questions from your audience; so if the platform you are using to conduct your
webinar does not offer this functionality, be sure to offer a twitter handle or email address where the viewers can submit comments or questions.
Technology has made engaging customers more easy and effective than ever before. Social media is to engaging customers what the lightbulb was to seeing in
the dark. These days, engaging customers is as simple as flicking a switch.