Getting Ready for 2016 – What are the Upcoming B2B Marketing Trends and How’s It Relevant for Customer Service

Guess what everyone! Blogging is determined to become the king of B2B marketing in 2016! While this is great news for us bloggers, especially in the customer service world, what does this mean for all those other marketing strategies that so many people use? While video, visual, and podcasting are the three runners up, does this mean that in the new year will bring a decrease in business for those who rely on other promotion tactics other than blogging? Well, not quit. According to this infographic, B2B marketers still want to increase their use of video and other social media platforms in their promotion tactics.

So, what does this mean for customer service? It could go both ways. On the one hand, with more people online utilizing social networks and blogging, the customers will help businesses when they blog about an experience, or “like” a product on Twitter. Businesses will be able to reach more people, and respond to them faster. Customers will be more connected, more knowledgeable about how to get what they want, and about what types of products are available. This also means that in 2016 companies will be forced to join (if they haven’t already) the most innovative platforms when communicating and advertising to the customer. While this is all very exciting and should increase business all around, on the other hand with more people online the already growing demand for better and faster service will grow even quicker. Will we be able to keep up? Will customer service agents be able to maintain a quick and efficient response strategy? Are we really up for the challenge?

All in all, 2016 is looking to have some great things in store for us. I look forward to seeing what new and innovative technologies are in our future, and how it will affect the quality of customer service. Happy New Year!

Amy Clark is the Lead Author & Editor of IWantItNow Blog. Amy established the Customer Engagement blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to customer service, support and engagement.