It’s no longer enough just to provide the bare minimum to create a satisfactory level of customer engagement. Leaving a lasting impression on today’s customer demands an obsessive commitment to delivering fantastic customer engagement. Up to 70% of customer decisions are based on emotion and 73% of customers will spend more with a business because of a history of good service. This infographic by Bluewolf highlights the importance of top-level customer engagement. It does a great job of examining three important areas of change in customer engagement: the buyer, innovation and leadership. It also explores the characteristics of a customer-obsessed business to get you on track to generating top-level customer engagement.