For any company or business out there customer service is the root of customer retention rate and that is why they will need to always consider new ideas to improve customer service.
As an example of ideas to improve customer service, plenty of companies are actually issuing loyalty cads to their customers in order to keep them coming and shopping from their stores.
The reason many companies and businesses consider using loyalty cards and similar customer retention means is because they understand the importance of retaining their clientele and gaining their trust. However, customers don’t actually need a loyalty card in order to get back to a store, if that store has the product they are looking for. For a retail business, it’s actually one of the best ideas to improve customer service , but what if you have a service or you supply to other businesses and not the public? What would you do in order to have their loyalty maintained?
Well, one of the first ideas to improve customer service is to think about a strategy which is seen as being part of the strategic plan of your business. All employees should see and understand the importance of customer retention rate and should concentrate their efforts into pooling as many clients as possible onto their loyal customer list. Finding new customers is very hard, let alone finding new ones and persuading them in order to become a loyal customer.
Great ideas to improve customer service basically start with a great customer service and that starts with an ethos of customer satisfaction throughout the business and great employee training. This remains true regardless if you have a very small business or you are the owner of a multi-national corporation. When you answer the phone, do your customers feel they are valuable and feel welcomed? Is the accounts department civil with individuals who fell one or more days behind with their payment? Are complaints taken seriously and are deliveries on time? Does your company have a specialized complaints procedure that takes a closer look at each adverse customer comment?
If the answer is no to these, then you will need to think about new ideas to improve customer service by starting with some in-house changes. One of them should be to actually keep in touch with your customers on a regular basis, but don’t actually call them to ask them if everything’s fine because if you do so, they will wonder why. On the other hand, you should keep some type of contact with them so they don’t really feel neglected or ignored.
Among the best ideas to improve customer service is to use a regular newsletter. You should know that putting up a survey asking your clients about their opinion on your company is definitely going to be quite effective. However, you should ensure that any E-mail or postal campaign is previously agreed to by your customers, because if not, you will only get them upset.
With that being said, considering some of these ideas to improve customer service you will not only manage to improve your customer service, but also increase the client retention rate for your company!