In our days, it’s necessary for any business to use social media channels such as Twitter, Facebook, LinkedIn, to deliver excellent customer service and support. Customers use social media to interact with brands, but also to share their experience with the brand, and express complains.

This infographic by Salesforce, shows six things you need to consider as you set your social support strategy, such as creating social accounts that represent your brand, use social to help customers faster, remember that social network are public, etc.

These 6 steps will help you deliver the excellent service that’ll keep customers coming back for more, and even become your brand ambassadors. Remember that 67% of customers have used a company’s social media page for customer support and it’s necessary for your business to use social media.