When it comes to customer service, one of the most important tools is social media. Customers are turning to social media every time they have a problem. If your company doesn’t use social media, now is the time to start.

This infographic by Ambassador shows that 71% of online customers expect to receive assistance within five minutes. If they don’t, 48% will leave the website. But, if they receive good service, 21% will buy more.

To improve your customer service and your profits, you must use social media, but you have to remember that the assistance handed to the customer must be fast and efficient.