Customer service makes all the difference when it comes to business. Whether it’s the aviation or restaurant industry – every business has competitors in their respective markets.  The best way to gain an advantage over your competition is to provide excellent, around-the-clock customer service.  A happy customer is a retained customer. A retained customer is a continuously paying customer.

In this Forbes video, Virgin America founder Richard Branson discusses the benefits of great customer service.  In his interview, Branson provides us with seven lessons about customer service that any leader should know in order to differentiate oneself from competitors. Branson’s lessons will help you understand why  Virgin America has been named the top domestic US airline based on quality, and give you productive tips for implementing for your own great customer service.