Chipotle Loyalty Rewards Program – Will It Succeed in Regaining Customers?

Amidst tension created by a series of foodborne-illness outbreaks, Chipotle is introducing a new way to bring customers back, by offering a new loyalty program. The Chiptopia Summer Rewards program will be launching July 1st and will continue on ¬†for next three months.   The company has been having a difficult time rebranding ever since