The Week’s Best Reads in Customer Engagement

In this week’s best in customer engagement, you’ll find some of the ways that big brands are harnessing user generated content, find ways to provide a more personalized customer experience and even a way to improve call centers. This week’s best has something for every CE leader.

1. Customer Engagement: Developing Healthy Alliance Between Brand and Consumer

Jane Berzan’s article on customer engagement focuses on the data driven success of major brands and how they continued to leverage their data to build and enhance customer engagement.

2. 3 Brands Harnessing the Power of Customer Generated Content to Boost Engagement

In this article by Celia Brown we take a look at some of the biggest brands and how they leverage customer generated content to increase engagement and success.

3. How to Provide Mind-Blowing Personalized Customer Service in 4 Steps

Abirhoop Basu’s article provides some great steps to better customer service and improved customer engagement. If you’re looking for a more personal and important relationship with your customer, this article has some great tips to help you build understanding and collaboration.

4. 5 Tips on Building an Epic Customer-Support Team

In Leyla Seka’s article offers some great tips to help build a solid and supportive Customer-Support team. Whether you are already on the right track or you feel like much could be done to improve things, this article has some great advice.

5. 4 Call Centre Problems You Must Avoid

Finally in this article we tackle some of the very worst parts of call center customer service.  While none of these problems will be new to you, some of the solutions we provide may be.


Amy Clark is the Lead Author & Editor of IWantItNow Blog. Amy established the Customer Engagement blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to customer service, support and engagement.