In this weeks best in customer service, we’re all about surprise. Surprising benefits of giving your customers more control, baffling advances in social customer services and even showstopping examples of extreme usefulness.

1.Guest Blog: Take a Turn for Better Customer Service
Russel Lolacher offers up this guest post on Shep Hyken’s blog about his T.U.R.N. metaphor for customer service experience.

2.The Baffling Advances of Social Customer Service
In this article by Esteban Kolsky he shares some insights into the advancement of Social customer service, which he’s been skeptical about in the past. However in this article he provides compelling and critical opinions about its possibilities.

3. The Surprising Benefits of Giving Your Customers the Reins
Brian Zeng’s article outlines some of the most important parts of the consumer-to-business model and the importance of critical engagement with the customer.

4. 3 Showstopping Examples Of How Extreme Usefulness is the Best Marketing Tool

In Blake Morgan’s article she outlines some great and current examples of customer service excellence.  The lessons from some of the best in the business will serve as great examples for your own.

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5. Building Customer Relationships – What You Need to Know

Finally in this article we talk about those critical moments in building customer relationships. We know that customer relationships are fragile but they’re worth it. This article can help you communicate more effectively, learn more about your customer and even live for customer complaints.